The customer develops a web platform that uses A/B, split and multivariate testing to boost client engagement and increase ROI. Thanks to the many possibilities to experiment and truly understand the preferences of their target audience, users (marketing specialists, product owners, etc.) can significantly improve the quality of their app or website, create a unique promotional strategy, and drive in visitors who are statistically more likely to become their long-term clients.

At the very beginning of our collaboration, Keeneo performed an audit of the existing solution and analyzed its architecture from the point of view of performance (considering the huge amount of data that had to be processed daily), maintainability and scalability. Having implemented all of the necessary changes, our developers and data engineers continued to work with the customer and eventually became part of their product and feature teams. Some of the projects that were completed with Keeneo's assistance include:

• Development of an algorithm that calculates the conversion rate of a website – or any other digital product – depending on a specific, pre-selected target audience (e.g. people of a certain age, gender, profession, city of residence)
• Design and implementation of a tool that analyzes all currently available ways of increasing profitability of the user's business, and calculates the amount of revenue in each particular case/strategy scenario
• Performance optimization of every existing service
• Data collection and processing using a variety of cloud technologies